It started with two people, a roll of Merino wool felt and a basic idea that people prefer quality in anything around them like we do. We wanted to feel good about what we do…and we just figured people actually want to feel good about what they buy. Founded by Holger Graf and Daniel Lantz in 2008 and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but chosen, we work with some of the world's earliest, most durable and sustainable materials, wool felt, leather, hemp and canvas. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric to bring joy to all of our products.
Commitment To Sustainability
Sustainability has become a vague term - and something we have been working on for over 12 years. For us, quality means more than just a well-finished bag or functional coaster. Quality is sustainability, and it means incorporating all aspects of our cycle. From where a material is sourced and how it’s made, to how we treat the people whose art and passion transform our ideas into Graf Lantz products. We chase sustainability as a matter of efficiency and as a matter of conscious. It is a pursuit we know will never end. We are determined to do what we can every day because it’s good for the soul, it’s good business, and it’s just plain common sense.
Graf Lantz is a home and lifestyle accessories brand based in the historic Silverlake district of Los Angeles. Our entire line is designed in our studio, which is home to a small team of like-minded rebels who are proudly out of step with the status quo. Dedicated to design that considers the provenance, utility and life of every product that leaves our doors, our team is what makes Graf Lantz possible. We work with trusted local manufacturers with whom we share long histories.
As the company grows we are proud to say we have developed a support program for our long time team members who want to begin their own enterprises. This allows us to keep the majority of our production very close and personally back the quality we put our names on.