It started with two people, a roll of Merino wool felt and a basic idea that people prefer quality in anything around them like we do. We wanted to feel good about what we do…and we just figured people actually want to feel good about what they buy. Founded by Holger Graf and Daniel Lantz in 2008 and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but chosen, we work with some of the world's earliest, most durable and sustainable materials, wool felt, leather, hemp and canvas. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric to bring joy to all of our products.
The Name Behind the Brand
Holger Graf earned his Ph.D. in structural engineering from his studies in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles and created Graf Lantz. With distinct and often contradictory points of view, they started by toying with designs in a rich but largely forgotten textile: merino wool felt. Together Holger and Daniel set out to sculpt the world’s oldest and forgotten nonwoven fabric into modern and unexpected forms, crafting a definitive collection of handbags, accessories, and homeware items that have captured the attention of urbanites worldwide. Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leathers and 24 oz canvas, alpaca and hemp. As they continue venturing into new design territories, their unique, non-status quo look remains present in every piece. With the full life of a product (and life in general) always in mind, everything Holger and Daniel do is built to last years and age gracefully.
A Commitment to our Heritage
We appreciate the misfits, the undervalued and uncompromising. Mindful, sustainable, and high-performance. Graf Lantz delivers a unique collection of wool, leather, organic cotton, linen and canvas products on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influences in a cross-category range of products working under the radar for maximum subtlety and lingering impact.
A Commitment to Quality
We aim to be everything opposite to the waste of built in obsolescence. We are redefining what a prestige product means - it’s not just about the price point, it’s about lasting function, multipurpose and a commitment to quality. It’s about goods made from the most premium, sustainable and high performing materials. Products that look good, feel good, and work well for a long time.
“We didn’t start with a mission. It evolved with us. Keeping things simple, natural and different is all we knew at the time. Now, it’s all we care about. We make sure it touches everything we do. It’s why we make what we sell, how we choose materials, and how we value the relationships that give us each new day. Whether that line of thinking is trite, profound or nowhere in between is anyone’s else’s guess. We know what got us here. We have proof. We’re sticking with it; carving our niche, meeting like minds and making every day our first.”
We appreciate the misfits, the undervalued and the uncompromising. Mindful, sustainable, and high-performance. Graf Lantz is a unique collection of wool, leather, organic cotton, linen and canvas collections on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact. Our heritage textile, Merino wool felt, is the most protective, luxurious and sustainable materials in the world.
Commitment To Sustainability
Sustainability has become a vague term - and something we have been working on for over 12 years. For us, quality means more than just a well-finished bag or functional coaster. Quality is sustainability, and it means incorporating all aspects of our cycle. From where a material is sourced and how it’s made, to how we treat the people whose art and passion transform our ideas into Graf Lantz products. We chase sustainability as a matter of efficiency and as a matter of conscious. It is a pursuit we know will never end. We are determined to do what we can every day because it’s good for the soul, it’s good business, and it’s just plain common sense.
Graf Lantz is a home and lifestyle accessories brand based in the historic Silverlake district of Los Angeles. Our entire line is designed in our studio, which is home to a small team of like-minded rebels who are proudly out of step with the status quo. Dedicated to design that considers the provenance, utility and life of every product that leaves our doors, our team is what makes Graf Lantz possible. We work with trusted local manufacturers with whom we share long histories.
As the company grows we are proud to say we have developed a support program for our long time team members who want to begin their own enterprises. This allows us to keep the majority of our production very close and personally back the quality we put our names on.