“When we stumbled into this business a mere 14 years ago sustainability was barely a whisper in the wind. We chose specifically to make our products with undervalued yet uncompromising Merino wool felt that just happens to be one of the most sustainable materials in the world. We also chose to produce in the US because we were able to maintain the level of quality that we insisted on. Using every last scrap of material was a simple matter of cost-effective efficiency. It meant survival then, it still does today, but it wasn’t until later that we made the connection between what we do every day, the continued choices we make and our role in the much larger concept of sustainability."
— Daniel Lantz and Holger Graf, Founders