Mt. Fuji
The Many Paths of Fuji
There’s only one Fuji San. Its unapologetic symmetry and resolute beauty has defined an entire culture. Not just in art and aesthetic, but also in philosophy. When ascending Fuji, as in life, there is not a single right path to the top. There are many. They are all connected. We have only but to choose. Love it. Always have. We’ve created our existence on that concept, and the view is good.
In other words, sometimes there’s the right way of doing things. But sometimes there’s your way of doing things. And when you find your own path they usually end up being the same things.
Our newest colors are inspired by Mt. Fuji and the beauty in forging your own path. Rose Quartz showcases the color of cherry blossoms and geode rocks, Haze represents the sky and mountain peak, Miso, the earth surrounding the mountain and the path to the top.
Discover our newest assortment of products featured in Rose Quartz, Haze and Miso. The perfect way to start a New Year.
Haze
Haze represents the beautiful sky and mountain peak, and the reflections in the lakes surrounding Mt. Fuji.
Miso
Miso is inspired by the earth surrounding the mountain and the many paths to the top. When ascending Fuji, as in life, there is not a single right path to the top. There are many.
Miso
Rose Quartz
Rose Quartz showcases the color of the pink sakura branches surrounding the mountain and the rose tinted peak when the sun hits the mountain just right.