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Gräf & Lantz, Inc.

Los Angeles, CA

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What is merino wool felt?

Felt is wool. Wool is hair from sheep. It’s that simple. Of the many varieties of wool available, the one we use comes from a specific breed of sheep called Merino. Merino wool is unique among all wool varieties and prized for its strength, flexibility and softness. The secret of Merino wool is the ultra fine fibers, which allow it 50% more flexibility than traditional, courser wool varieties. Merino fibers are typically much longer, creating density, structure and highly reduced pilling.

The felting process

Merino wool fibers are cleaned and combed to remove impurities. Sheets of these combed fibers are exposed to hot water and steam. Repeated rounds of agitation and compression between oscillating plates cause the long fibers to become entangled and create a singular expansive surface – felt! It’s quite a journey from shorn wool to felt but as one of the world’s oldest textiles, it’s had thousands of years to be perfected.

Our beautiful Merino wool felts are produced in some of Germany’s most esteemed factories, known for their seamless combination of traditional know-how and state of the art technology.

Stain removal

What happens if I spill something on my felt bag?
Don’t panic. The merino wool does not take color easily and most stains can be removed with a little soak, a rinse and an absorbent towel.

Water will not damage felt. In fact, the material is able to wick away large quantities of moisture - which is why our coasters are so popular!

Wine, oil, and food:

  1. Wet the spot well with a mix of warm water and light detergent until saturated
  2. Massage the stain lightly to break up fibers - wait 2-3 minutes
  3. Pat – don’t rub - the area firmly with absorbent paper towel to remove moisture
  4. Repeat 1-3 as necessary till stain visibly lightens
  5. Rinse and repeat until detergent clears
  6. Pat (again, don’t rub!) surface well and lay flat to dry

Dry stains:
Lint rollers are a best first option for dry stains - a few passes with a good adhesive roller should reduce dry stains significantly and freshen up any felt product.

The most important thing to do with mud is let it sit and dry. Dryness is the key for releasing fine dirt particles. Once dry, slightly beat the felt to knock out the remaining dust as much as possible. Vacuum lightly to finish.

Wait, vacuum?
It may seem strange, but it works!
A few tips:

  1. Make sure hose attachment is clean (very important)
  2. Hold the felt securely in place
  3. Apply the vacuum with quick up and down motions to the affected area


Will the felt start to pill?
Surface pilling should not be a problem with the merino wool felt used in our products. The long fibered felt is very dense and pilling complaints are rare. If you do happen to experience minor pilling on the surface or edges of your product, we suggest a few circular passes with a home fabric shaver.

Can felt lose its shape?
Under certain wet conditions, the pressure of a heavy or angular object inside the bag may cause the felt to slightly change shape. Running a steamer or iron lightly over the general area can help return the bag to its original form. After a few light passes of 2-3 seconds the area should begin to smooth out. Always err on the side of less passes and less heat. A little help with your fingertips to flatten the area never hurts.

Dry Cleaning:
Dry cleaning is a great way to refresh your bag season to season. Since most of our styles feature a mix of felt and leather, we highly recommend using a cleaner who specializes in leather products.

If you have any additional questions regarding the care of your Graf Lantz product, please don’t hesitate to contact our offices at:

Please note that Customer Service hours are between the hours of 9am - 6pm PST Monday-Friday. Please email for fastest response times!



We recommend treating your bag before use with a fabric protector like Scotch Guard or Fabric Guard for waterproofing and stain proofing. 

Spot Clean any area that has a set in stain. Use a mild detergent and dilute a small amount with about a cup of water, dip a light-colored sponge or rag into the solution, wring it out so that it is damp and soapy, and (working with the grain) scrub at stains and soiled portions of the bag. Repeat as necessary until the stain is gone, and allow the bag to air dry before using.



Graf Lantz works with a variety of leather suppliers from USA, South America and Europe, incorporating both vegetable and chrome tanned qualities in our products.

Vegetable Tanned Leather

Vegetable tanned leather is as old as civilization itself and still has no rival. Animal hides are tanned with a mixture of plant based materials such as tree bark, wood, leaves, fruit, and roots. The tannins from these natural materials slowly stabilize the proteins in the hide over a period of weeks and make the leather soft and workable. Since these types of hides only take a thin layer of surface dye and are not pigmented, only A grade hides get to become veg-tan.

Leather Patina

Products made with natural undyed vegetable tanned hides age gracefully and develop a patina with use and wear - turning from a light tan to a beautiful caramel color.

Vegetable tanned leather upkeep To maintain an even finish, vegetable tanned leather can be treated with a conditioning treatment. To apply, rub a very small amount of the treatment on your item using a clean, dry cloth. Let the conditioner soak in for up to one hour. Use another clean cloth to buff dry. Be aware that the color of the leather will darken slightly after being treated with conditioner.

Chrome tanned leather

80 - 90% of finished leather products are made from chrome, or mineral, tanned hides. This quick process utilizes chemicals, salts, and acids to preserve the hides and produces incredibly soft and strong qualities. Chrome tanned leathers can be identified by their bright and saturated colors and their wide variety of textures.

Chrome tanned leather upkeep

Chrome tanned leathers can be easily spot treated with a clean damp cloth. For stubborn blemishes and abrasions, we suggest a trusted shoe repair and leather repair or contacting a handbag cleaning service in your area..


Suede is produced from chrome tanned hides that have been split to reveal the soft, napped surface underneath. Hides are then finished and drum dyed into a wide variety of bright, saturated colors.

Suede upkeep

A suede brush, lint roller or soft cloth can be used to refresh the nap of the suede. Use a damp cloth to treat small spots. For stubborn blemishes and abrasions, we suggest a trusted shoe repair and leather repair or contacting a handbag cleaning service in your area.

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